Welcome
In the modern media market highly engaged audiences deliver enormous value to marketers. Increasingly it is the quality of the audience, and their relationship with the medium, that delivers results, rather than unqualified numbers.
Publishers Australia represents publishers of quality targeted media in Australia. Members specialise in engaging people through a variety of highly defined print and online media environments. By providing persuasive, valuable and relevant information, members are highly influential and make a positive impact on readers by shaping reader behaviour. That is why quality targeted media is the Essential Medium representing a focal point for a community; readers who are highly involved and actively engaged with their subject matter, across all levels of interest, industry or discipline.
It's an exciting era, which has been taken up passionately by all who are eager to showcase 'communication' rather than 'advertising', and an audience-centric attitude as opposed to the old 'mass media’ approach.
Membership of Publishers Australia means recognition of quality targeted media in Australia. A non-profit, member-based organisation with its head office in Sydney, we provide peer support and help publishing businesses manage key issues, including legal, commercial, technological, and those affecting business growth. We also provide assistance with postal affairs, distribution, copyright and privacy.
Publishers Australia supports publishers, marketers and media agencies by providing access to valuable industry information and practical reports, case studies and Publish magazine. Members and non-members alike benefit from the forums and networking (luncheons), opportunities, covering a range of topics from advertising efficacy, subscription models, through to PR and audience and engagement measurement. One of the highlights is the renowned Bell Awards, when the industry gathers to celebrate publishing excellence, held in November each year.
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