Local and international news

Mags take on TV in Battle of the Media

Fri, 17 May 2013 01:36:00 GMT

Tony Kendall, Director of Sales at Bauer Media Group, will defend Magazines in a head to head debate with Russel Howcroft from Network Ten (and Gruen Transfer fame) in the Battle of the Media contest at this year's Mumbrella 360 conference.

Other contestants in the draw include :

Richard Herring, CEO, APN Outdoor (Outdoor) vs
Samantha Yorke – Acting CEO, IAB Australia (Online)

Brendan “Jonesy” Jones – WSFM (Radio) vs
Mark Hollands, CEO, The Newspaper Works (Newspapers)

Peter Biggs, chief executive, Clemenger BBDO (Direct mail) vs
Damian Keogh, CEO, Val Morgan (Cinema)

The competition seeks to crown a single medium as Australia’s best in 2013. The format is a knock out debate with winners decided by the Mumbrella360 audience.

The 2011 contest was won by newspapers, and in 2012 cinema picked up the trophy. So come along and show your support for Magazines!

Mumbrella360 will take place on June 5 and 6 at the Sydney Hilton. Tickets are on sale now.

Cirrus Media seeks Graphic Designer

Fri, 17 May 2013 00:49:00 GMT

Cirrus Media's Financial Services group is offering you an opportunity to join a production team working across print, web and mobile as its full-time Graphic Designer. You will be playing an important role on a number of industry-leading B2B magazines, websites and iPad apps including Money Management, Super Review and Lawyers Weekly.

With overall responsibility for the look and feel of Financial Services’ products, your day-to-day activities will include:

page layouts for a number of weekly and monthly print magazines;

the design of a number of weekly and monthly iPad magazines;

producing online and print ads, brochures and other promotional material for Financial Services’ products, services and events; and

taking the creative lead on any number of outside-the-box initiatives as they arise.

Working on a variety of products across a number of mediums, the ideal candidate will have the following qualities and skills:

an excellent understanding of Adobe’s Creative Suite, particularly Photoshop, InDesign and Illustrator;

organisational abilities and attention to detail that is second to none;

the ability to work quickly and independently to meet strict deadlines

the capacity to think laterally and creatively to solve problems; and

ideally, a working understanding of and some web design skills;

The Financial Services group has a track record of providing plenty of opportunities to develop the skills and abilities of talented individuals. To be a part of this team, e-mail your resume and samples of work to robert.rivers@cirrusmedia.com.au

Media Sales Day review

Wed, 15 May 2013 14:00:00 GMT

Another fast-paced workshop packed with tips and tactics.

“It’s our responsibility to change the conversation,” was Ryan Dohrn's opening gambit at the recent Media Sales Roadshow which opened in Sydney on 14 May. He was speaking about the increasing anti-print sentiment being experienced by sales teams. He then offered attendees a variety of ammunition to overcome advertisers’ reluctance and counter their (mis)perceived benefits of moving all their spend to Google AdWords or Facebook.

The key to effective communication with advertisers is simplicity and repetition, said Dohrn. He advocates presenting them with three simple sheets: one describing the audience, one presenting the variety of assets available (e.g. print, app, web, newsletter, events, social media, editorial) and lastly the pricing grid. These should be in easily absorbed graphic format, as most people are visual learners. Certainly don’t send them your Google analytics output, “Don’t overwhelm them with data. If they’re confused, they’ll say no," he warned.

Dohrn strongly recommended presenting these sheets to buyers either face to face or emailing them during a phone call, but never as follow up to a voicemail or call. "You need to know that the buyer has seen and understood your material,"
he explained.

Don’t be shy about educating your advertisers, after all, they’re not natural risk-takers, and like most people, find change and making decisions hard. Dohrn encouraged magazine staff to send advertisers regular newsletters, reports, facts and relevant news. “Nurture the relationship, don’t just bowl up the week before renewal acting like their best friend,” he recommended. He also suggested making a short video explaining what products you offer and spelling out the advantages of advertising in your title. “Part of our job is to babysit our advertisers!” he said.

Publishers can help advertisers by offering creative and copywriting services to finesse ads for the title in question. They could also track ad effectiveness by hosting unique URLs and telephone lines to monitor reader response.

Hands up if you'll try these new ideas.

Bear in mind also that people like to hang out with other successful people, so identify your top five success stories and share them.

Dohrn stressed that all too often, sales staff talk too much instead of asking probing questions and listening to their buyers’ responses. He offered 10 questions that enable reps to understand buyer motivation and expectations (if they listen long enough...)

When prospecting new advertisers, Dohrn stressed the importance of pursing only the right kind of buyers, and listed seven characteristics to determine their suitability. He recommended creating a list of 50 names, categorising and listing them for action each day of the week, and researching the relevant contact before making initial contact.

So what are the characteristics of effective emails?
- Short and simple. Most people review emails on their phone, so you have just a few words to convince them not to delete your message.
- Prepare a series of emails that build on each other, yet vary in approach.

And effective voice mails?
- Leave short, personalised messages with a high level of repetition.
- Establish the best day of the week and time of day for your buyer’s business. It’s often 11am and 3.30pm.
- Establish and repeat successful patterns, and call again after two or 3 days. A week’s interval is too long, you’ll fall off their radar.

“But don’t be too fast and furious,” Dohrn warned, “you can come across the wrong way and kill the relationship from day one.” It’s a case of building the relationship over the longer term.

Concluding the workshop, Dohrn asked the audience what practical steps they would initiate when they returned to the office.

Emma Perera from Universal (pictured) wants to create a monthly e-newsletter for her buyers.
Kathryn Bennett from Conexus said she would devise a graphic of her products.
Emily Griffiths from Pacific+ said she would implement the voice/email patterns.
Sumit Roy from Chartered Accountants is going to list his Top 50 prospects.

The PA team heard a great deal of positive feedback after the workshop, such as:
"I'm glad I brought the whole team today, we've learned together and now we're going to put (it) into place," - Jim Hall from Sterling Publishing .

"These are good ideas and will help my team to be more proactive and not so reliant on management," - Pam Fairnington from Octomedia.

Ryan Dohrn’s presentation materials will be available to download soon.

Do you need a CRM tool?

Wed, 15 May 2013 14:00:00 GMT

At the recent Publishers Australia Media Sales Day, presenter Ryan Dohn said that every star sales rep he knows uses a CRM tool to record and progress their relationship with buyers. However when quizzed, only a third of the event attendees said they used one.

Good timing then for our event sponsor Andy Balch from Mirabel Technologies to demonstrate his Magazine Manager software, “Developed by publishers for publishers.”

Its value lies in connecting non-integrated systems. For example it links your sales database, creative workflows, pagination and flat plans, and billing systems in one bespoke dashboard.

The system is hosted in the Cloud and therefore available to publishers on a more cost-effective leasing basis.

Here are some screen grabs from the system:

The bespoke customer dashboard shows leads, notes and sales.

Financial reports on booked and cumulative basis.

Sales staff performance monitoring.

To find out more, watch a short video demonstration at www.mirabeltechnologies.com or contact Andy Balch at abalch@magazinemanager.com.

Media Sales tool - 7 day trial offer

Wed, 15 May 2013 11:03:00 GMT

If you attended the Publishers Australia Media Sales Roadshow, you are eligible to a free 7-Day trial to The Source - a business development tool for media sales professionals.

Published by PA member Focal Attractions, parent company of Mumbrella, The Source contains key marketing information on Australia’s biggest-spending brands and their incumbent agencies.

The Source is also offering Publishers Australia members a special 20% discount off the $999 annual subscription - so you pay just $799.

To claim either of these special offers, contact The Source publisher, Camille Alarcon and mention this article.

PPA (UK) conference highlights

Tue, 14 May 2013 14:00:00 GMT

By Martin Maynard, InPublishing

The annual PPA conference took place in London on 8 May and in a fascinating opening panel discussion entitled, ‘Publishing Futures: The Brand and Beyond’, Wessenden Marketing’s Managing Director, Jim Bilton, shared some headlines from the PPA’s Publishing Futures survey. Mr Bilton told the conference that this year’s findings were “less negative”, and publishers are achieving a “balanced integration of digital and print”. Mr Bilton did have one word of warning, he said: “There is a gap opening up between the leaders and laggers.” Mr Bilton is writing a full article on the findings of the PPA’s Publishing Futures survey for the May/June issue of InPublishing magazine.

During the session, the audience was treated to a number of examples from leading publishing industry experts demonstrating how their own brands are moving beyond traditional publishing boundaries. Nial Ferguson, Group Publishing Director at Future plc shared some of the successes he has seen with T3 magazine. A tech focused magazine for a tech-savvy audience, Mr Ferguson revealed that “a quarter of the revenue is digital business.” This is projected to grow to 50% in 2013. Mr Ferguson shared many of the factors he thought made the magazine a digital success including: the ethos of a digital first product; an understanding that investment would be required to achieve multi-platform support; the importance of video and social media to the overall strategy; creating events with sponsors that allow their audience to get hands-on with products.

In another success story from this session, Will Drew, Editor at Restaurant Magazine, told the audience that what started out as a one-off B2B magazine feature has morphed in a decade to a global reach product in its own right. The World’s 50 Best Restaurants Guide now boasts regional spin-off guides, a full events schedule and some eye-catching sponsors to boot. Noting that at the heart of the venture still remains the printed guide, Mr Drew said “we had great buy in from the industry,” and “sponsors want to be associated with the best.” He went on to explain that integrity and credibility are central to what attracts both the audience and sponsors to the business, and, in his view, to make an events business successful still requires a high degree of human contact.

In the later morning session entitled ‘The Appliance of Science’, PPA members heard from Tom Bureau, Chief Executive at Immediate Media Co. In his presentation, Mr Bureau explained how part of his challenge is moving from a largely print based business to a “content platform and services business”. Mr Bureau revealed that their print business is in growth and that they are building a transactional model with their audiences. A case study involving the Radio Times, showed how they had managed to build a successful extension to their reader offers business in the form of ‘RT Travel’. Built on the trusted Radio Times brand, RT Travel utilises ‘offer embedded content’ to match listening / viewing habits with travel offers eg. ‘Pride and Prejudice: Walk in the footsteps of Miss Bennet and Mr Darcy.’ Central to the venture’s success, Mr Bureau explained, was sourcing trusted and digital savvy partners to work with. Underpinning this endeavour has been a project in association with CACI to make sense of the huge amount of data held by Immediate Media Co and to create an easier to use ‘Single Customer View’ (SCV).

At one of the afternoon tracks entitled, ‘The Business of Events’, PPA members were given an insight into several examples of profitable events businesses. In one slot, Tracey Davies, Managing Director, Retail & Events at EMAP, talked about the changing world of awards. Following a presentation slide headed, ‘logo and a trophy are dead’, Ms Davies went on to explain how sponsor requirements are now so much more complex. Ms Davies said: “Bespoke is becoming the new normal.” A central tenet to any client relationship, Ms Davies explained, is measurability and ROI.

In the same session, Alex Whitson, Director, Conferences, Forums and Digital Events and Video at Haymarket Business Media relayed that digital plays an important part in live events; he said: “Digital gives valuable insight into what is working and what is not.” Mr Whitson went on to say: “What works online doesn’t always work offline.”

In the second keynote of the day, Bruce Daisley, UK Director at Twitter, said he would talk about “how Twitter connects with publishing”. In a mixed presentation combining Twitter related stats such as, 43% of young people say they get their news from social media, and 1% of all Twitter users create 50% of the content, Mr Daisley said: “Twitter has become a powerful distribution tool for content.” Mr Daisley went on to quote an example of the journalist Caitlin Moran’s use of Twitter as being a good source of subscribers for the Times. Mr Daisley told PPA members the adverts that work best for Twitter are ‘native ads’ that look and feel like content, and that he feels this type of ad will be the future for mobile advertising.

In the liveliest session of the day, entitled ‘The New Breed’, a panel of four new recruits, expertly and entertainingly moderated by Tim Arthur, Editor-in-Chief at Time Out, outlined their visions for the foreseeable future. In an opening question asking what the panellists considered to be their biggest challenges, all but one answer included the word ‘digital’. Other considerations included reviewing staff skill sets, audience engagement and creating more brand partnerships. To the question “is print dead?”, Max Raven, Group Revenue Director at Hearst Magazines UK, said: “No, these are very exciting times.” Susi O’Neill, Head of Digital and Content at River Group, replied: “It depends on audience, but print will go south very quickly.”

'Magazines own this space' says SA publisher

Tue, 14 May 2013 14:00:00 GMT

In this week's publisher Q&A we spoke to Cindie Smart, the General Manager of Free Run Press, about the launch of their next South Australian regional publication...

What is Aspire?

Aspire is a quarterly, glossy lifestyle magazine for the City of Unley, the area just south of the City of Adelaide. This is the most aspirational part of SA, and on the back of our success with Parade Magazine for the Norwood area, we decided it was time for a magazine for Unley.

And how has the feedback been for the launch issue?
The feedback has been outstanding. City of Unley Mayor Lachlan Clyne came to the launch last night and spoke about how beautiful niche publications like this will be the key to excite local consumers.

What about distribution?
It's a free publication and we’re printing 20,000 copies of each issue of Aspire and distributing them via a network of cafes, boutiques, wine bars, hotels and high end outlets across metro SA.

It’s such an exciting time for Free Run Press. We feel there has never been a greater need for original, high quality, local content. The newspapers are failing in this area. Magazines are starting to own this space.

Agency doors are open (but be relevant, be quick)

Tue, 14 May 2013 14:00:00 GMT

LtoR: Nick Durrant, Michael Bass, Clare Tsubono, Camille Alarcon.

Agencies won’t be rolling out the red carpet for niche publishers or offering them champagne anytime soon, but our panelists made it clear that their doors are open, and they welcome publishers who have innovative and compelling proposals that will benefit their clients.

Speaking at the Meet the Buyers panel at the Sydney Media Sales Day on Tuesday, Clare Tsubono, Client Services Director at Maxus, said that “niche titles with paying readers are in a really unique position, having an audience that are a lot more engaged,” and urged magazine teams to exploit this quality and not try to go head to head with mass titles.

Nick Durrant, Chief of Knowledge at Mindshare, urged publishers to “create compelling, integrated proposals” that were relevant to his clients and answered their briefs. “Don’t spend 45 minutes telling me how awesome your audience is…or how you collected your data, or how you analysed it!’ He really doesn’t care. He wants to know how your publications can benefit his client. In 15 minutes.

Publishers need to understand these briefs, and that involves either contacting the agency strategists or discussing with the client direct. "These are not state secrets,” said Durrant. Michael Bass, Trading Director at Initiative, concurred: “Things get done more efficiently when we’re all in the same room. We encourage direct (contact).”

Tsubono also supports direct relationships, with the proviso: “As long as the client is happy, and you don’t discuss money or bookings - that’s our job.” Bass has known publishers to undercut an established deal, resulting in the publisher being blacklisted everafter. You have been warned!

The panelists discussed how they had mostly moved from a ‘silo’ approach to print, digital, TV, outdoor etc. to a 'holistic' approach, and encouraged publishers to follow suit. Bass cited a presentation by Seven West Media whose presentation included “Multiple elements woven seamlessly across all platforms.” There was one message across all channels, and the individual product pillars weren’t obvious, he said.

One attendee complained to the panel that he never got a response from agency staff to his voice and emails. Durrant said this was “unacceptable” and that the conversation should be escalated to the MD or CEO, who would take a dim view of staff ignoring potential media partners. But in a similar vein to Ryan Dohrn, he encouraged sales staff to research the most appropriate contact person. Tsubono admitted she didn’t have time for face to face meetings, and Bass said he couldn’t afford just to ‘catch up’. Yet all agreed that they welcomed researched, focused presentations, lasting no more than 15 minutes, on a multi-asset solution that could benefit their client.

Camille Alarcon (far right), Publisher of The Source, moderated the panel.

Other useful tips from the panel:

Ditch your hardcopy media kit. Information should be available online in a format that allows agency staff to pick up relevant charts and data to insert into their own client presentations.
Conduct a reader survey to measure buying patterns before and after a campaign. Even better, allow the agency to add a question that pinpoints their client’s brief. (PS: do read the comment thread on Mumbrella on this topic!)
Alert agencies to important dates and events at which your audience will be gathered, eg conventions, leisure or sporting events.
Audit figures are the currency of agencies, but not the be all and end all.
Buyers rate interactive digital magazines over pdf replicas. They love the ‘laid back involvement’ of tablet reading, and especially the ability to host product demonstration videos.

Following the workshop, PA’s General Manager Matthew Green said: “Previous industry events have witnessed a lot of argy bargy between the CEOs of the biggest publishers and agencies. It's fun to watch, but of no practical use to publishers. This was a more informative and enabling session, and equipped our niche and specialist publishers with the strategies and tactics to approach agencies with confidence. And that's what Publishers Australia is here to do for our members.”

How should editors manage online comments?

Mon, 13 May 2013 01:12:00 GMT

Source: InPublishing

The World Editors Forum is calling on editors and publishers world-wide to contribute to a new report on how best to manage online comments, including hate speech and potentially libellous statements.

The best practices will be presented at the World Editors Forum annual conference in Bangkok in June. The Editors Forum is conducting the research on behalf of the Open Society Foundations.

“Managing reader comments on news sites online has become an increasing challenge as online communities have grown. For editors who believe in free speech, the rise in volume of postings on their platforms containing hate speech has become both an operational problem and ethical dilemma,” said Cherilyn Ireton, Executive Director of the World Editors Forum.

Stewart Chisholm, Associate Director of the Open Society Foundations (OSF) Media Program, said that many media outlets around the world are being held liable for content posted on their sites by third parties.

“At the same time, given the fact that comments increasingly contain statements that could be construed as hate speech or libel, we believe that this WAN-IFRA study will be of particular importance in providing information about what successful models are being developed to moderate such content and ensure an effective balance between freedom of expression and ethics,” he said.

The researchers have quizzed editors from newspapers and news sites around the world on how they manage online comments and the tone of the online conversation. Editors and publishers who would like to be interviewed for the study can email Emma Goodman at emma.goodman@wan-ifra.org

The World Editors Forum is the network for editors within the World Association of Newspapers and News Publishers (WAN-IFRA). The 20th World Editors Forum is being held from 2-5 June in Bangkok, Thailand, alongside the 65th World Newspaper Congress and 23rd World Advertising Forum.

ProPrint to showcase live news production at trade show

Sun, 12 May 2013 14:00:00 GMT

The team from B2B title ProPrint will be up against the clock next week they as they set about publishing a newspaper live on every day of the PacPrint exhibition in Melbourne.

The PacPrint Daily is a 16 page newspaper, filled with all the latest product launches, sales and announcements from the show. It will be produced in conjunction with printer partner Ricoh and stock supplier BJ Ball.

The editorial will be written by ProPrint editor Steven Kiernan, news editor Nick Bendel and features writer Peter Kohn. Also joining them in Melbourne are creative director Sam Grimmer, art director Andrew Bennett, sales manager Carmen Ciappara and marketing manager Louisa Rekasi. Each day, the team will go to press on the following day's edition then send the print-ready files to the Ricoh stand.

Kiernan said: "It will truly show the power of digital print, with high-quality printed pages packed with news produced live overnight for the next day's show crowds."

The PacPrint exhibition is presented by the Graphic Arts Merchants Association of Australia (GAMAA), and the Printing Industries Association of Australia (PIAA) and will take place in Melbourne from May 21 - 25.

Find out more at www.pacprint.com.au

Messenger Collective turns Renegade

Fri, 10 May 2013 01:20:00 GMT

Publishing figure Mia Freedman graces the cover of the second issue of the new print launch from the Messenger Group.

But look closer - the magazine title has been tweaked to Renegade Collective.

Editor in Chief Lisa Messenger explained: "Following a successful launch that will see the title now sold in 13 countries, Renegade Collective really captures what the editorial and our approach is all about. Watch this space as we love to do things differently!"

A statement added: "It is not lost on The Collective that Mia Freedman as a covergirl on a magazine is the epitome of contradiction, especially as she has been so notoriously critical of the publishing industry. But it was a match made in heaven for two forces in search of the raw and the authentic – and so we can say hand on heart the cover shoot is 100% untouched."

Find out more at renegadecollective.com.

New Board Members elected at PA's AGM

Fri, 10 May 2013 00:29:00 GMT

We are delighted to introduce you to the four new Board members elected at the AGM on Thursday 9th May 2013:

Lisa Holmes, Editor/Associate Publisher at Runner’s World Australia & NZ
Helen Morassut, Sales Director and Publisher at Pacific+
Lisa Messenger, owner and Creative Director of The Messenger Group
Rhonda Bannister, Publisher at Graphic Publishing.

PA Chairman Geoff Hird said “It’s a real bonus to have four dynamic publishing professionals joining the board this year, and I very much look forward to working with Helen, Lisa, Rhonda and Lisa in the year ahead.

"They not only bring a breadth of experience across a range of publishing disciplines, but with a Queenslander and second Victorian on the board, we have grown our national representation, which will assist us with membership activity and growth in these two states. In the past few years, it has been very encouraging to have the cream of Australia’s specialist publishers putting their hands up to join the PA board and make a proactive contribution for our members and for our industry,” he added.

	Lisa Holmes Lisa is the Editor/Associate Publisher at Runner’s World Australia & New Zealand, based in Melbourne. Lisa oversees the brand through print and digital publishing, SIP, events, marketing and further brand extensions. Her 20+ years career has encompassed positions in editorial, marketing, design, brand and publishing management at: TNT magazine, UK; Motivate Publishing, Dubai; Harcourt Education and L’Oreal in Australia.
	Helen Morassut Helen is the Sales Director and Publisher at Pacific+ Custom Publishing. She has over 16 years’ experience in print media across both newspapers and magazines and has worked extensively across both sales and publishing in consumer and custom titles. Helen's CV includes managing and selling both NIMs and newspapers at Fairfax Media, and being National Group Sales Manager overseeing a stable of lifestyle titles at Pacific Magazines.
	Lisa Messenger Lisa is the owner and Creative Director of The Messenger Group, publisher of Renegade Collective. She has authored and co-authored over 17 books through the development of a custom publishing, funding and distribution model that is unique in Australia. Lisa has global experience in events, sponsorship, marketing, PR and publishing and in 2011 and 2012 The Messenger Group was listed in Anthill's Top 50 Coolest Australian companies.
	Rhonda Bannister Rhonda is the Publisher at Graphic Publishing which she started 1984. She brought out the first magazines specific to the state of Queensland: Queensland Brides (1984) for the wedding industry and Queensland Homes (1985) for the homes market. These were joined by national titles Holidays for Couples and Queensland Homes Outdoor Living.
The roles and responsibilities of each new member will be publicised after the next Board meeting in June. We are grateful for the contributions of the the following members who have departed from the Board: Bobbi Mahlab, Alan Kirk, Davy Adams, Nick Chan and Colm O'Brien.

Chairman's Report 2012-13

Fri, 10 May 2013 00:27:00 GMT

Opening the 2013 Publishers Australia AGM on Thursday 9th May, Chairman Geoff Hird described 2012 as 'an exciting year of growth' for the association.

40 new members joined PA, bringing the total to 150 members across Publisher, Associate Member and Freelancer categories. "I am delighted that membership has increased despite the challenging environment," he said.

Hird identified the highlights of 2012 as being:

The second Magazine Week Conference and Exhibition which attracted 260 delegates, 95 companies and 16 exhibitors.
The 16th annual PA Excellence Awards with 410 guests at the gala dinner.

The Awards edition of Publish magazine, showcasing the talent, creativity and innovation in Australian publishing.

14 other events including media sales and legal advice roadshows and a vibrant programme of Young Minds presentations in Sydney.
Publication of the first-event 'State of the Industry' research study.
18 special supplier offers for our members.
The e-newsletter read by over 1,000 each week.

PA is committed to the following objectives in 2013:

To grow the membership through the efforts of state chapters and the head office team in Sydney, via focused marketing efforts on specific PA events.

To add greater value to the membership experience by offering member-only services such as business management resources, education-focused and networking events.

Continued and developing integration with other associations such as the Copyright Agency, The Walkley Foundation, AIMIA and ADMA to bring new training opportunities and other benefits to our members.

Hosting the 17th Excellence Awards to reward the best designers, writers and publishers in our business.

Continuing the good work of the Custom and Young Minds leadership groups; re-focus and re-energise Digital, Newsstand and Subscriptions; and to initiate a Magazine Marketing group.

Rolling out a strong events schedule, which will include panel discussions, case studies and workshops aimed at different levels of management and job titles to assist in education and skills transfer. We are already planning events with Google, the Copyright Agency, Adobe and AIMIA. View the 2013 event calendar here.

The above is an excerpt from the original, you can read the full report here.

What would you like to ask the Meet the Buyers panellists?

Thu, 09 May 2013 11:29:00 GMT

Are you trying but failing to engage with media agencies?
Unsure how to bundle your print and digital assets?
Here's your chance to get the inside story!

Come along to the MEET THE BUYERS PANEL at the Sydney Media Sales Day on Tuesday May 14th.

Meet our speakers:

Michael Bass, Trading Director at Initiative
Michael has 14 years of media agency experience including social marketing, FMCG, direct response, finance and automotive. He has worked on major accounts such as NSW Government, Federal Government, Pfizer Consumer Health, Procter & Gamble, Innocean, Westpac, Daimler Chrysler and Unilever.

Nicole Turley, National Investment Director at Starcom MediaVest
Nicole has worked in media for over 16 years, on both “sides” of the fence in media, providing her with a greater understanding of the landscape from both media owner and media agency. Nicole recently joined Starcom after nine years at ikon Communications.

Nick Durrant, Chief of Knowledge at Mindshare

Nick's role is to drive efficiency and advantage in Mindshare through the intelligent usage of data. He has run a variety of accounts including Diageo and set up the Exchange in Sydney. He previously worked at UM on the Unilever and Coca Cola accounts.

Clare Tsubono, Client Services Director at Maxus
Clare has been with Maxus for two years and is the Client lead on GSK business for Australia and NZ. She waspreviously Group Investment Director at Zenith Optimedia for the Reckitt Benckiser and the Hewlett Packard accounts. Clare also has six years experience leading strategy and trading for Colgate Palmolive.

The panel is sponsored and moderated by Camille Alarcon, Publisher of The Source, a new business development tool for media sales professionals, marketers and agencies. Camille has worked in the media and communications industry for over a decade. With a background in journalism and PR, she has held senior positions in leading industry titles including Marketing Week in the UK, B&T and Focal Attraction's Mumbrella in Australia.

Don't miss this opportunity to put your questions to the panel.
TICKETS ARE ON SALE NOW

Event details
Date: Tuesday 14th May, 8am - 5pm
Venue: The Hilton Hotel, 488 George St, Sydney
Cost: PA members: $440, Non-members $825 (inc GST)
This event is proudly sponsored by

and

What's the Copyright Agency?

Thu, 09 May 2013 02:25:00 GMT

Publishers Australia is pleased to announce an alliance with the Copyright Agency which we feel will deliver beneficial information, advice and support to our members. 53 PA members are in fact already Copyright Agency members - but you may not realise it or appreciate the services offered to you.

Eloise Nolan, Copyright Agency's Director for Membership, Communications & Stakeholder Management, explains the history, purpose and benefits of membership to publishers.

Copyright Agency helps creators and users of copyright material, by providing easy and fair licensing solutions. Based in Sydney, the agency is a rights management organisation and not-for-profit collecting society. Membership is free and our numbers are growing.

The agency was conceived to deal with the impact on the publishing industry of the photocopier which meant teachers could copy books and other materials for the classroom and no longer had to buy large quantities of textbooks. This was recognised as being an issue for a sustainable local publishing industry including the livelihoods of authors, particularly affecting the creation of Australian education resources.

Now, our more than 25,000 members include writers, artists, photographers, journalists and publishers, including newspaper and magazine publishers.

Our Licensing Services

One of the main copyright licences managed by Copyright Agency is the Statutory Licence, put into place by government and recorded in the Copyright Act to cover the use of copied text and images in educational institutions including school and university classrooms.

More than a billion and a half pages of copyrighted material are being photocopied or used electronically by educators for teaching every year. For instance, if a high school teacher reads an interesting magazine article about, say, photography or nutrition, and then decides to photocopy, scan or email the article to their students for use in the classroom, the article’s author is entitled to a copyright payment.

Copyright Agency conducts sample surveys in schools and universities every year to establish how much content is used and to allocate licence fees to the creators of content.

The surveys capture the copying of all the different types of content used for education, such as books, newspaper, journal and magazine articles as well as visual art (e.g. photos, drawings, maps, diagrams, cartoons, illustrations) and online material (where a copyright is asserted).

Copyright Agency's data research and rights management team receives and analyses 14 million records every year, including digital press clippings, to identify eligible rightsholders who can be remunerated for the use of their work.

However, there are numerous exceptions which are excluded from the records, such as an institute’s own works, personal copying and where a website gives permission for material to be reproduced free for educational purposes.

Other statutory licences managed by Copyright Agency cover State and Commonwealth Departments who also share and copy published content.

In addition to the statutory licence, Copyright Agency’s Commercial Licensing division provides solutions for companies who copy and share materials, including magazine and journal articles. These licences particularly apply to companies in the PR, marketing and information sectors such as mining, pharmaceutical and engineering companies, for example.

RightsPortal is a transactional licensing online facility which is used particularly by newspaper publishers to enable purchasers to easily access and buy their articles.

Copyright Agency also operates Copywatch on behalf of publishers, to assist in identifying possible copyright infringements, with the aim of negotiating solutions for businesses and content creators.

Working with Members

In 2011–12, we collected just over $122m in licence fees and royalties for creators of text and images and distributed more than $141m (which included some licence fees collected in previous years).

Our staff members continually hunt down the owners of copyright so that they can join up (for free) and receive their payments, (a requirement as a collecting society.)

Copyright Agency members also contribute 1.5% of their collected licence fees to a philanthropic initiative called the Copyright Agency Cultural Fund, to support Australian cultural projects and professional development for writers, illustrators and photographers. A focus for the cultural fund is linking back to education.

One of the Cultural Fund’s major initiatives is the development of Reading Australia, which is planned to be online in the second half of this year. It aims to address the absence of Australian literature teaching in both schools and universities through a dedicated website featuring an initial list of 200 novels, plays, biographies, poetry and children’s fiction selected by an esteemed group of Australian authors.

Copyright Agency has also partnered with Sydney University to create the Australian Poetry Library website to make Australian poetry more accessible.
In the arts sector, Copyright Agency manages the artists’ resale royalty scheme for the Australian Government. This scheme entitles artists to a percentage of the sale price for certain resales of artworks. To date, resale royalty has returned $1.4m to more than 530 artists, 60% of which are indigenous artists

Since July last year, Copyright Agency has also managed Viscopy’s services, representing the copyright of more than 8,000 Australian artists, of whom more than 50 per cent are Indigenous. Viscopy is the leading visual arts rights management organisation in Australia and New Zealand.

To find out more visit www.copyright.com.au, follow on Facebook: CopyrightAgencyLimited and on Twitter: @CopyrightAgency

Publishers Australia will hold breakfast seminars with Copyright Agency in Sydney and Melbourne in June - details to follow.