Local and international news

Did you see THAT cover?

Thu, 17 May 2012 04:33:00 GMT

By: Mitch Joel,President, Twist Image

When was the last time you discussed Time Magazine?
I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in an almost embarrassed whisper), "Did any of you see the cover of Time Magazine? The one with the mother and her older child... breastfeeding?" I knew that they were talking about the issue dated May 21st, 2012 titled, Are You Mom Enough? by Kate Pickert. The article about Dr. Sears and the attachment parenting movement has created quite a stir, but I wanted to tease my friends, so I asked, "Does it offend you?" As is always the case, everybody clammed up hoping that someone else would fall on a sword (and we would either save that person and defend him or watch him squirm and then make fun of him on Facebook).

The real question is this: why did Time magazine run with that cover story?
The answer to that question comes in the first line of this blog post: Seriously, when was the last time you talked about Time magazine? While the magazine continues to publish, it feels like it has been on some kind of paper diet for a while now. Thin, without much content, Time (once the weekly magazine that every smart person -- or wannabe -- had to have) has now become somewhat dated and tried. Without blaming the Internet, for their current state of affairs, it's apparent that magazines like The Economist, The New Yorker, Fast Company, and The Atlantic are transcending the whole "the Internet is killing the magazine business" discourse that is both unfounded and untrue. The Internet simply brought more choice. More choice does not create business challenges, so long as the quality and value is perceived by an audience. In fact, as those other magazines mentioned above prove, the Internet is finally starting to create new and interesting business models for these publications.

It's all about the PR.
The real reason that Time ran that cover is publicity. They need to sell magazines. The only way to sell magazines (if people aren't hooked on specific writers or stories that they can't find anywhere else) is to create controversy. The challenge with this publishing tactic is that it firmly places Time into the tabloid marketing camp: where it becomes a game of diminishing returns. The magazine will have to keep on being controversial (in fact, increasingly more controversial) to keep people coming back (and talking about them). Has Time lost its way?

The mass market is a tough market.
In creating a news magazine geared towards everyone, Time is quickly learning the same lessons that the web portals had to learn: In an Internet world where people can grab content that is very niche oriented, the general (more mass) content needs to have particular angle. Time wins awards. Don't kid yourself. They have legitimate and great writers. They understand the magazine business. All that being said, that magazine cover was published for one reason, and one reason only: to sell more magazines. It shouldn't offend you. That's not true. They're actually hoping to offend you because the more people talk about it (like this article), the more likelihood it will have for commercial success.

Adobe unveils enhanced Digital Publishing Suite

Thu, 17 May 2012 00:34:00 GMT

Source: Adobe

This week marked a transition for magazine and newspaper publishers. Adobe gathered in New York City along with luminaries from the publishing industry at the 2012 Adobe Digital Publishing Summit to welcome new advancements in digital publishing. Leaders such as Condé Nast, National Geographic, Wenner Media, and Fast Company joined Adobe on stage to highlight how Digital Publishing Suite is making tablet content more engaging, discoverable and dynamic. Announcements included:

Content Viewer for iPhone
Publishing to the iPhone and iPod Touch provides an opportunity to reach over 220 million readers globally. Condé Nast’s Scott Dadich and The New Yorker’s Wyatt Mitchell showed concepts of what the The New Yorker could look like on the iPhone, including intuitive navigation, browse mode, interactivity and streamlined content.

Alternate Layout
Tablet devices are flourishing, and designing content for mobile devices with different screen sizes is challenging. Streamlining production of tablet content for multiple screens allows publishers to reach more readers, more quickly. National Geographic’s Bill Marr along with Lisa Lytton demonstrated the use of alternate layout in InDesign CS6 to efficiently build content for multiple devices, maintaining the integrity of National Geographic’s artfully designed publication while expanding distribution to a wider array of readers across a variety of devices. National Geographic also announced that they will soon be pushing the monthly magazine to the Kindle Fire.

Social Sharing
In today’s social world, capitalising on brand ambassadors and proliferating content through social sharing is essential to building readership. Wenner Media’s Vicci Lasdon Rose and David Kang showed Digital Publishing Suite’s social sharing capabilities in a preview version of the Us Weekly tablet edition. Social sharing enables publishers to inspire new readers with engaging content, ultimately driving an increase in paying subscribers. Now readers can share articles via Facebook, Twitter, and email directly from a tablet application, allowing friends to read shared content on the desktop or mobile device.

Extended Font Embedding Rights
Choosing the right font is essential when shaping the emotion and essence of a story. Geraldine Hessler of Glamour, discussed the nuances of typography and how it makes an emotional impact on readers. Adobe type guru David Lemon also announced that a select portion of the Adobe Type Library is now available for embedding in folio files (including PDF and HTML formats) with no additional per-use fees. Click here to see a list of over 800 approved fonts that can be used in an application built with Digital Publishing Suite.

Adobe Edge for HTML5
Integration of HTML5 into Digital Publishing Suite applications broadens creative options and audience engagement in interactive tablet publications. Fast Company’s Noah Robischon and Joe Zeff from Joe Zeff Design wowed the audience with Fast Company’s use of HTML5 animation in their tablet editions. Using Adobe Edge, a web motion and interaction design tool, Fast Company showed how designers can seamlessly create custom, interactive animations without knowing the details of CSS, and place those animations into InDesign CS6 to ultimately publish a highly engaging, interactive article using Digital Publishing Suite. Use of Edge animations, which leverage HTML5, can dazzle readers and drive even deeper content engagement.

Support for Metric Guidelines
Adobe has entered into an alliance with Audit Bureau of Circulations (ABC) that will allow the auditing agency to independently verify metrics produced by Digital Publishing Suite.

WANTED - Managing Editor

Thu, 17 May 2012 00:22:00 GMT

Faircount Media Group, a multi-national custom publisher, has an exciting opportunity for an experienced managing editor to join their busy team in Sydney.

Faircount Media Group specialises in B2B, B2G and sports titles, as well as publications for not-for-profits, associations and major events.

You must be a highly proficient editor and have an enthusiastic attitude, experience in varied industry sectors, be detail-oriented, have excellent copy-editing and proofreading skills and be able to communicate well on the telephone. Candidates must be proficient in editing, photo editing and have excellent writing skills. The ability to work with a small staff under deadline pressure and perform multiple tasks is essential.

Salary will be negotiated commensurate with experience.
Minimum 5 years editing experience required.

Some of the duties the candidate will be expected to perform are:

- Oversight of a small editorial department
- Develop editorial outlines
- Sub-editing
- Photo editing/research
- Find freelance writers and award/negotiate assignments
- Liaising with clients
- Work closely with our in-house designer
- Some writing
- Editing sales collateral

Applicants can email their resumes and other pertinent information to David Sanis General Manager – david.sanis@faircount.com.au - 02 8063 4888

Please visit www.faircount.com for more information.

Infographic: Deloitte UK State of the Media survey

Wed, 16 May 2012 23:53:00 GMT

How magazine advertising works

Wed, 16 May 2012 04:36:00 GMT

Publishers - are you having a hard time convincing your advertisers to support your magazine?

FIPP is publishing a new guide to how magazine advertising works called Proof of Performance: Making the Case for Magazine Media.

To be published end June 2012, the report will be approx. 132 full colour pages in digital and print formats.

This report will set out research-based evidence from all over the world proving the effectiveness of printed and digital magazine content. Written by Guy Consterdine, FIPP Research Consultant and author of five editions of the UK PPA’s How Magazine Advertising Works, the guide will be bang up to date with research about consumers’ use of digital media as well as print and the impact of ads in digital and in print.
Consequently much of this book deals with research about consumers’ use of digital media.

POP will be an invaluable tool for all publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in magazine media. All FIPP members and as many agencies and advertisers contacts as FIPP can get hold of (any lists much appreciated!) will receive free access to the digital edition of POP.

Reports cost GBP25 for members and GBP32 for non-members, excl P&P. Discounts are available for bulk orders.
To order your copy, email Helen Bland at FIPP.

Generating and measuring response through magazine advertising

Wed, 16 May 2012 05:08:00 GMT

by Denise Shrivell, MediaScope

Denise participated in the panel at the Sydney Media Sales Day event and was quizzed about advertising ROI. She has kindly compiled the following resource to assist publishers:

How can print and magazine publishers demonstrate the effectiveness of their advertising in a traditionally brand based media channel - particularly when marketers are demanding more accountability for their investment?

The effectiveness of advertising can be measured through a range of metrics such as customer enquiries, visits or downloads from a digital platform, lifts in purchase intent, brand recall and traditional sales outcome ROI (return on investment).

Moving to a more response orientated advertising model is an opportunity for the publisher and agency/advertiser to work closely together to clearly define objectives and success metrics, execute tailored response-orientated creative and structure methods to measure response.

Magazine publishers can also leverage one of their inherent features through cross platform advertising in offline and digital environments.

Following are several kinds of response based advertising executions, articles, case studies and examples showing how magazine publishers, globally, are meeting marketers increasing need for measurable response...

Examples of Measureable Response Executions to Use in Magazines

    - Drive Users to a Website
    - Add a Unique Telephone Number
    - Offer Exclusive Discounts, Vouchers & Special Offers
    - SmartPhone Mobile Action Codes ie QR Codes & Augmented Reality

Articles and Opinions on Response Based Magazine Advertising

- US Magazine Publishing Company - Meredith - Guarantees ROI for Select Advertisers - publisher of titles such as Better Homes & Gardens and Ladies Home Journal—has introduced a product that offers advertisers guaranteed sales for their investment. Participation requires a 12-month advertising commitment in Meredith magazines. If guarantees aren’t met, Meredith will give that advertiser free space until it achieves the agreed ROI.

- The Challenge of Measuring Print Advertising ROI - a comprehensive overview which recognises the challenge magazine publishers experience through their lack of reliable performance based metrics and some new and old methods to connect print to measurable results

- Forbes to Measure Print Advertising by Online Behaviour - Forbes' Chief Brand Officer discusses their development of metrics to measure the impact of advertising in Forbes magazine with accountability to match those in place for digital media

- Growth in Magazine's Use of Mobile Action Codes - highlights results of a survey showing triple digit growth in QR and other mobile action codes appearing within the top 100 US monthly national magazines

- QR Codes - Tips, Ideas and Strategies - a comprehensive guide outlining exactly what QR codes are and how they can generate quick response through print and other media

- Augmented Reality: What Does it Mean for Print - a step beyond QR codes, this article outlines exactly how augmented reality (AR) works and how such technology is revolutionising the way marketers can advertise to consumers

- 10 Steps to Doubling Print Advertising ROI - find out how advertisers are achieving strong response rates and returns on investment through properly integrating offline and online channels. This guide provides practical tips to increase response rates and maximize returns on investment from print advertisements

Part two of this article will provide case studies and examples of response based magazine advertising.

More information at MediaScope.

Zinio CMO reflects on a competitive mobile magazine world

Wed, 16 May 2012 02:55:00 GMT

by Mark Walsh, MediaPost news

It may seem like the digital newsstand appeared in the last two years, but Zinio has been at it since 2001. After launching on PCs, it now offers some 5,000 magazine titles across major tablet and smartphone platforms like iOS, Android and BlackBerry. Users can buy single issues and subscriptions, as well as sample free content through Zinio.

With an explosion of rival newsstand and reader apps, Zinio has to ensure it doesn’t get bypassed by everyone from Amazon to Zite. Online Media Daily sat down with Zinio CMO Jeanniey Mullen to talk about how the company is responding to the new landscape.

Online Media Daily: Given Zinio’s decade-long history, what’s it like seeing so many new competitors emerge and grab attention in this space?

Mullen: It’s frustrating to see the press talk about them as if this concept has never existed before. We see any news about digital reading, digital magazines, digital distribution, and publication sales as positive for us because it helps to increase consumer awareness and education. There are millions of consumers out there that don’t even know they can read magazines digitally.

Online Media Daily: That said, did it take the arrival of the iPad to ignite wider interest?

Mullen: We really see April 3, 2010 -- the day the iPad came out -- to be the start of the digital magazine publishing groundswell, for two reasons. The iPad is the perfect device built for magazines, and it really helped customers see what could be done. But it also helped to get the publishers to focus on development. Publishers started working with us because they knew they needed to have a digital presence; it wasn’t necessarily a priority for them before the iPad.

Online Media Daily: With the wave of publishers launching individual digital editions last year, were you concerned about the impact on your business?

Mullen: Early on, we realized the majority of people subscribing to digital editions are brand-new people to the title. We saw that amplify itself almost 100-fold when the iPad came out and magazines started doing their own apps. If you go to Zinio to get your Rolling Stone, you’ll be able to explore other articles and titles in that category. We see up to 85% of digital subscriptions through Zinio are people that have never had a print subscription with that company. We don’t see it as competitive.

Online Media Daily: What about Amazon, Barnes & Noble, and Apple all launching competing newsstands last year?

Mullen: The key thing publishers are starting to focus on now is on renewal rates. You can get a mass number of people to sign up for a free 30-day or 90-day subscriptions, but as the market is rolling into a full first year for a lot of these different devices, we’re starting to see renewal rates. And that’s where a lot of the truth is going to come out -- not only which devices are best for consuming content, but which devices and which [newsstands] offerings are really gathering consumers’ interest on an ongoing basis.

Online Media Daily: What differences in usage are you seeing across the three screens: PCs, tablets and smartphones?

Mullen: The iPad subscribers tend to be older -- in the 40s-50s demographic, men more than women -- but a lot of householding of the purchases. It might be the father’s credit card, but the wife and children are using it. For Android, since it's more smartphones than tablets in the marketplace, it skews a little more women, a bit younger. For PCs, it’s close to 50/50. People who come in through Facebook or other social channels are definitely younger, so it’s completely differentiated, based on who you are and where you’re coming from.

Online Media Daily: How has Zinio gone about getting distribution besides the various app stores?

Mullen: Two years ago we made the decision strategically to do a lot of pre-install deals with Android devices. Zinio is pre-installed on 25 Android tablets and 37 Android smartphones type around the world. We also have deals directly with Motorola, Samsung, LG, and Pan Digital and Kobo. At the same time we have distribution deals with AT&T and T-Mobile and other mobile networks as well. So the app is on millions of Android devices.

Online Media Daily: Do you have any plans to promote Zinio more as a brand itself?

Mullen: We have a series of pretty big enhancements and product releases coming out over the summer, so we have been holding off on doing a big Zinio push until some of those are live. We’re changing the entire structure of our site to build as a foundation for some other very large changes that we’re working on this summer relating to HTML5 and some business model changes. As those hit the market toward end of summer/early fall, you’ll see a whole lot about that.

How Adobe and IBM harness social media

Tue, 15 May 2012 23:51:00 GMT

Digital marketing, social media and analytics were some of the hot topics at Forrester Research’s Marketing Leadership Forum 2012, held last month in Los Angeles.

850 delegates heard from Adobe's marketing head Ann Lewnes discus how the company is using digital marketing to grow its brand.

“The mission of the company is to change the world through digital experiences,” Lewnes said. When she joined Adobe five years ago from Intel Corp., she said she was surprised at how little digital marketing the company was doing. Now, digital marketing makes up 74% of Adobe’s marketing budget.

Lewnes discussed Adobe’s digital marketing efforts, from making website experiences personal and relevant to using social media to engage customers and prospects.

“Social is the new normal,” she said. “Two or three years ago, we were nowhere with social. We were blogging. Now, we have a social media hub [in corporate marketing], we have social media evangelists and we do social media training.”

She pointed to three types of social media content at Adobe: Company-driven, such as tweeting about a new product; community-driven, such as responding to a question initiated by a user; and “me-driven,” or personal messages by an employee that relate to the company as well.

Lewnes also discussed the importance of measuring digital media efforts, including social media. “I have to have an ROI target at the beginning of a campaign and show performance against goals,” she said. “The best part is, hopefully, this has all worked out and I can ask for more money.”

In another presentation, Tami Cannizzaro, executive director of marketing-industry solutions at IBM, discussed how to build a digital strategy to effectively reach customers and prospects.

“One of the hardest jobs as a marketer is to hold a conversation your prospects really want to hear,” Cannizzaro said. “It is very important, when building a digital campaign, to start with a conversation you’re trying to engage the customer in, not trying to sell.” She identified three steps in developing an effective digital campaign: Listening to conversations, such as those going on in social media; identifying hot topics and customer pain points; and creating a digital experience that targets customers and prospects with relevant content.

“It needs to be a simple environment, such as getting a prospect to register for an asset or download an asset,” she said.

In a breakout session titled “B2B Marketers: Turn Social Media Into a Driver of Demand,” Jeff Ernst, principal analyst at Forrester, said b2b marketers must focus on the “social” part of social media rather than the “media” part. “Many b2b marketers are using social media in a random manner, not systematically,” he said.

Ernst compared social media to an engine and said marketers need to be systematic in approaching it. The fuel is creating social content, the engine is growing and engaging in social relationships, and the output is action as a result of social media.

Read the full article here

Coles freebie goes monthly

Tue, 15 May 2012 10:55:00 GMT

ACP Custom Media's Coles magazine is to increase its frequency from five to 11 editions a year.

The monthly title will focus on good food, recipes and tips on household maintenance and lifestyle.

Coles magazine is Australia's highest-circulating food magazine. From July, 1.25 million copies will be delivered every month, with 2.5 million printed at Christmastime. This increase in distribution equates to an annual reach of 15 million copies a year.

ACP Publisher Sally Wright commented that the increased frequency demonstrated the positive results the magazine was achieving for Coles and its suppliers.

Coles Publications Manager Donna Ogier said: "Coles Magazine already has an impressive track record when it comes to boosting sales for its advertisers. For example, many advertised items in our Christmas 2011 issue achieved sales uplifts ranging from 40 to 180%."

PA admits Adslot

Tue, 15 May 2012 04:25:00 GMT

PA is pleased to announce the admission of Adslot as an Associate Member.

Adslot is based in London and Melbourne. Its technology automates display ad sales for five of the world’s leading classifieds portals across three countries. Adslot helps these businesses grow their display ad revenues cost effectively through a self-serve, direct sales platform that allows advertisers to create display campaigns on their sites, quickly and easily. Over 5000 real estate agents, car dealers and accommodation operators use Adslot’s platform every month to manage their display campaigns on these portals.

Chief Marketing Officer Julian Sonego said: "We offer publishers the first end-to-end solution that allows advertisers to find, buy and book ad space, including creative, via a self-serve interface."

Visit www.adslot.com

View the full list of Publisher, Associate and Individual Freelancer members HERE.

Not yet a member? Find out about the benefits of joining PA HERE.

Network Services first to sponsor Magazine Week 2012

Mon, 14 May 2012 04:48:00 GMT

PA is pleased to announce that Network Services, the leading magazine distribution and subscription management company, has confirmed its support for Magazine
Week 2012.

Network Services' General Manager Niall Murphy said: "Magazine Week last year was a fantastic initiative and was long overdue. I have no doubt this year will be bigger and better, and therefore we had no hesitation in supporting this fantastic initiative at a time when the magazine industry needs to work together more than it ever has."

The PA team is working hard to bring you this year's conference and Excellence Awards, and we will announce dates and venue shortly.

If your company would like to reach 400 magazine and digital publishing industry leaders at this year’s conference and a further 500 guests at the Excellence Awards gala dinner, then please contact PA General Manager Matthew Green on
(02) 9955 1510.

Trade exhibition at the conference Excellence Awards Gala dinner

Here's what other sponsors said last year:
“It was invaluable exhibiting at the trade show, to see a lot of our current customers and, of course, meet new ones.” Realview

“It was a rare opportunity for publishers and service providers to get together…to re-connect with the editors, producers and decision-makers.” Oomph.

Digital piracy - are you prepared?

Mon, 14 May 2012 02:06:00 GMT

By Sebastian Joseph. Marketing Week

Publishers should band together to tackle digital piracy, according to speakers at the PPA UK's annual conference last week.

The rallying cry for the consumer magazine industry comes in response to the PPA's revelation that for every legal magazine purchase, there are on average a further 44 copies downloaded illegally.

It’s a worrying amount and considering how competitive the tablet market is becoming, combined with the looming launch of Google’s Newsstand for Android users, this could have damaging ramifications for the consumer magazine industry if no one puts a lid on it now.

The PPA has launched an anti-piracy portal to tackle the problem. It’s essentially a hub where the body’s members can nominate titles to be tracked online and issue takedown notices to websites hosting illegal content. The project, which launches this week (14 May), is set to run for six months and is based on the Publishers Association’s Copyright Infringement Portal.

It is part of several initiatives the PPA is planning to address the growing problem and comes at a time when publishers have been reluctant to discuss the subject in public for fear of encouraging more illegal downloads.
Content revenues as a percentage of digital revenues is set to rise from 24% to 28% over the next two years in the UK, according to a report by commissioned by the PPA.

For publishers looking to shift away from an ad funded model to one where content is more important, the hub is an important step to making their brands more attractive to advertisers.

It won’t be a silver bullet to solving piracy. Rather, magazine publishers should use the scheme to talk about more robust long-term solutions.

The PPA’s call should push publishers to think about new strategies to tackle piracy. “Content is King” was the mantra repeated throughout this year’s conference and with the open source culture on the internet blending into how consumers consume mobile media, the idea of artistic ownership, is fast going away.

UK Magazine publishers are helping the young to read

Fri, 11 May 2012 02:57:00 GMT

by Roy Greenslade, The Guardian

Magazine publishers have agreed to help raise the standards of literacy among children.

The Professional Publishers Association (PPA) has created a charity, MagAid, to work in partnership with the National Literacy Trust (NLT).

The plan is to use magazines in order to improve reading standards among children from areas of disadvantage.

According to NLT research involving 18,000 children and young people, magazines are a powerful medium for encouraging reading for pleasure among children who label themselves as non-readers.

Barry McIlheney, the PPA's chief executive, said: "Literacy is a fundamental life skill that many of us take for granted, but without it these children will develop into young adults who will struggle in the modern world.

"Through MagAid, our industry can play its part in tackling this problem, improving life chances, and encouraging an enjoyment in reading."

The NLT has recently completed a MagAid-funded young readers' programme at the City of London Academy. Its principal, Richard Bannister, said the programme "has had a tremendous impact in promoting literacy across year 7 in our academy. It... has been really well received by students and staff."

Clive Foskett, MagAid's founder and chief executive of Signature Publishing, said: "The first school project is already demonstrating that through MagAid we can make a real difference on this major issue."

Welcome to PA's first Individual/Freelancer member

Thu, 10 May 2012 03:12:00 GMT

Welcome to Jackie Garnett, Director of Greenhouse Media Group, a circulation consultancy for magazines, newspapers and books with expertise in all areas of circulation management including retail, subscriptions, online, marketing and promotions.

Jackie specialises in showing publishers how to grow their sales, use their information for strategic advantage and profit, as well as leverage suppliers' services more effectively.

Consulting Solutions Include:
· Circulation Management and Audience Development
· Brand Representation
· Strategic Planning and Business Reviews
· Trade and Consumer Marketing
· Editorial Analytics and Customer Insights
· Data Analytics and Reporting
· Supply Chain Management, Operations and Tenders

"I have been fortunate enough to work for some of Australia's largest media brands and I'm pleased I can now lend my expertise to all publishers - I'm thrilled to join Publishers Australia," said Jackie.

Jackie's career spans 19 years in management roles for some of Australia's largest media companies including: News Limited, ACP Magazines and Conde Nast Publications as well as magazine distributor Gordon and Gotch and UK exporter Seymour International.

See Jackie's listing in our new Individual/Freelancer Directory HERE.

If you are a freelancer or individual trader in publishing, find out more and download an application form HERE.

ABC releases first digital sales report

Thu, 10 May 2012 01:14:00 GMT

PA member The Week is amongst the first publishers to report sales of their digital media offerings under the Audit Bureau of Circulations (ABC) new reporting rules.

The new report also includes a world-first, de-duplicated Average Total Paid Masthead Sales metric which includes paid websites, providing insight into print only sales, digital only sales and packaged print and digital subscription sales.

The Week’s partnership development director, Dan Raison said the magazine, which is supported by a digital replica edition, elected to report under the new digital sales rules to offer transparency to its partners and highlight the continued growth of its print and digital offerings.

“The Week is committed to developing our reader community and the various opportunities it affords our partners. We believe it is vital that our partners have visibility over how our readers consume our content and interact with The Week, both in print and online,” said Raison.

The new reporting metrics provide media buyers with insights into the sales of digital versions of print publications and standalone digital publications, including separate reporting for replica digital versions, enhanced digital versions (tablets) and subscribers to paid website versions.

ABC chief executive Paul Dovas congratulated the first publications to report digital sales under the new rules and encouraged others to follow their lead.

"We are delighted that these early adopters have already taken the opportunity to report under the new rules and, as publishers adjust their systems and recognise the value of this more granular sales data, we will see more titles reporting,” he said.

Current members can find more information and supporting materials on the ABC’s new reporting rules at www.auditbureau.org.au