Consumer magazine spending will begin growing again this year, to reach $80.2 billion in 2016, according to PwC's Global entertainment and media outlook: 2012-2016.

Last year saw spending in Asia Pacific (excluding Japan) rise by 3.8%. In 2012 the Americas and Asia Pacific as a whole will return to growth, but Europe, the Middle East and Africa are not expected to rise again until 2014.

However the figures also indicate declining print circulation and a loss in advertising share to the internet and television over the next five years. Still, the growth of online and tablet editions, together with an increasing willingness to pay for mobile content, should boost the digital component of consumer magazines to 10.4% of spending by 2016, up from 3.1% in 2011.