If you lie awake at night, worrying about how to manage mobile and online platforms, eNewsletters, audio, video, as well as your traditional print titles, not to mention ad sales, then help is on the way.

Publishers Australia member Broadcastpapers, is launching Publishing and Technology, a new title designed to help industry professionals tackle the technical and workflow issues associated with publishing in the digital era. Taking a cross-platform approach, the PaT stable will include a print magazine, web site, eNewsletter, mobile app and online whitepaper library. It will also be free.

According to Broadcastpapers’ Director Phil Sandberg, “When you have one large newspaper chain producing apps for connected TVs and another scooping its TV cousins with journalists shooting video and sending it to newsrooms via mobile phone networks, it is well past time for publishers of all hues to take advantage of emerging content production and delivery options.

“Through our existing properties, Content+Technology magazine and Broadcastpapers.com, we’ve charted the rise of digital content management and file-based workflows in the broadcast media for well over a decade. We feel this puts us in the box seat in interpreting these issues to those looking at implementing a converged publishing model.”

Of course, there will also be a huge focus on traditional print publishing and technology.

“Print is dead only if it decides to die,” says Sandberg. “Our experience is that where once it was readers’ desks that were cluttered, now it is their computer desktops with email after email, prompts for software updates and friend requests from people they’ve been avoiding since high school.

“That’s where we hope Publishing and Technology can help.”

Sign up for free today at www.publishingandtechnology.com
For more details, contact Phil Sandberg
M: 0414 671 811 T: +61 (0)2 9332 2221 E: editor@publishingandtechnology.com