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Hearst-Rodale harnesses Apple newsstand to sample print launch

Thursday, February 09, 2012


Source: mediaweek.co.uk,
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.

Women’s Health went on sale this week, with a print run of 200,000, also supported by a press campaign, retail promotion and ads in Hearst Magazines UK’s print and digital properties.

The digital sampler was available beforehand on Apple’s Newsstand magazine showcase, with the number of free downloads limited to 300,000.

The sampler appears in the Newsstand apps for Runner’s World, Company, Cosmo, Reveal and Red magazines, all published by Hearst or Hearst-Rodale

The sampler also features seven pages of ads, including Lancome and Dior, among its 25 pages.

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