You've heard about the advantages of using social media to engage your audience and gain marketing traction, but do you understand the associated risks?
Mumbrella is running a half day masterclass on managing risk in social media. The event will take place on Thursday March 1 at Darling Harbour in Sydney. BOOK HERE
Speaker details:Stephen von Muenster is an attorney who has specialised in advertising, communications, marketing, promotions and media law for more than 15 years. He is a regular advisor to the Communications Council, the Media Federation of Australia and Social Media Club Sydney.
Mark Pearson’s latest book, Blogging and Tweeting Without Getting Sued, is due to be published next month. He is a former section editor of The Australian and has written three editions of The Journalist’s Guide to Media Law. He is Professor of Journalism at Bond University in Queensland, Australia.Julia Cornwell McKean has been manager of the anti-spam team at ACMA for the last three years. Her focus includes issues where digital marketing interacts with spam legislation.
This is an excellent opportunity to find out about the legal, regulatory and PR implications of the way you use social media in your business. The session will also examine case studies of brands that have found themselves in social media firestorms – and how they got through the crisis.
Tickets are priced at $299, please register via the Booking page
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