ACP Magazines' Harper's BAZAAR has launched its first documentary film: Being BAZAAR.
It is a film about how the 145-year-old international fashion brand is continually evolving and adapting in the ever-changing fashion industry.
Directed and shot by renowned fashion film-maker Anthony Lau, the short film project began in February, with Lau following the BAZAAR team to the fashion capitals of the world, including Paris where he captured the cover shoot for the September issue.
“This is an incredibly important project for BAZAAR and Anthony has been committed to producing a fine documentary that truly represents Harper’s BAZAAR Australia on the global stage. I’m extremely proud of the final film,” said editor Kellie Hush.
On August 13, Being BAZAAR will be screened world-wide, exclusively on the
premium digital cinema community MUBI.com and supported by a co-branded cinema
advertising and taxi back campaign, making this a wide-reaching brand extension for the publication.
Harper’s BAZAAR launched in Australia in 1998 as part of the joint venture between ACP Magazines and Hearst Magazines International. The joint venture also publishes Cosmopolitan and madison.