FIPP Digital Publishing Course (DPC) - Sydney
Venue: Italian Village, The Rocks, Sydney
Course Description
This five-day course has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models and equips magazine manager to develop effective and profitable digital strategies.
The modules covered include:
* Search Engine Optimisation
* Designing Media Websites
* Content Management
* Managing Email Revenue
* Mobile Design & Applications
* Selling Online Advertising
* Organising Print and Online Media Teams
* Key Metrics, Reporting and Analysis
* Budget and Modeling
This practical interactive course focuses on the strategies used by some of the most successful and entrepreneurial magazine website publishers. Learn the techniques that are working to make online profitable. This programme offers a mix of both high-level strategy and some technical details. Designed to provide attendees with knowledge about which strategies are working and how they can be applied to their organisations.
This is the first time the course is being taken to the Asia Pacific region. It is in association with Publishers Australia, and is sponsored by eZ Systems. Any members of FIPP, Publishers Australia or Mequoda Gold Members can attend the course at the member rate.
Who are the course leaders?
The Mequoda Group (USA), know the expensive lessons learnt by pioneering
digital publishers. The course is based on sharing the success from
this experience. Mequoda help content marketers, producers and
publishers use the Internet and other media to create, build and retain
long lasting and profitable audience and customer relationships. Its
members include more than 21,000 individual marketers, editors, writers,
copywriters, graphic designers, web masters, information architects,
software developers, project managers, usability engineers, media
producers and publishers.
Here is what attendees have to say about the course:
‘A necessary part of surviving publisher’s education’
‘The course is great – you will find a way to success from print to online’
‘Don and Kim provided excellent step by step recommendations and tools that can be easily applied to our business. I now feel I have a road map to best maximise our business online and look forward to a visible improvement to our online business unit performance’
How much and how do I register?
For Publishers Australia members it’s approx. $4,150.00 Australian
dollars. For non-members it’s approx. $4,975.00. These costs include
course tuition, material, refreshments and lunches for the duration of
the course.
Don’t forget to inform your colleagues about this too!
For further information or to register your interest email Jenny Stubbs or visit the DPC homepage.
