For Marketers & Advertisers
Ask Your Publisher
Providing actionable, results-based insights that improve campaign performance, increase ROI, and meet marketing objectives.
Publishers Australia has compiled resources, ideas, case studies and toolkits to help marketers and sales professionals, advertisers, ad agencies and clients think about, plan and implement successful communications and brand campaigns. Our aim is to provide solutions that will achieve excellent results from an investment in Magazine and eMedia branded platforms.
For your convenience, this section is divided into two sections – one focusing on advertising effectiveness, and the other centred around customer publishing – so that you can find information and insight on specific issues quickly and easily.
Media that engages...
Reader and user engagement is built on relevance and that is where Magazines and eMedia can be very powerful communication vehicles, as audience sets actively seek to consume the content in order to fulfil a specific need, personal interest or professional requirement.
Today, printed and digital publications are delivered across a variety of platforms - where, when and how readers want them. Generally speaking, magazines are more far-reaching, more relevant and involving of the audience, and creatively executed in more dynamic and multi-faceted communications channels than ever before.
Branded, edited content platforms offer marketers and brand guardians a successful environment within which brand-driven values, messages and sales pitches can be embedded. In the process, a highly receptive audience is seeking resonance with their attitudes, values and interests and actively tap into the propositions that are aligned with their thinking and their preferences.
The branded platforms to be found by Publishers Australia members offer a high degree of quality, trust, and most importantly marketing-driven results.
“Ask your publisher...”
We encourage the marketing community to seek out and involve suitable publishers for input just as you do with agency specialists, media planners, and research consultancies, when you are conceiving, designing and executing your communications strategies and campaigns.
Asking your publisher will provide you with even greater and richer insights and ideas that will assist you to reach your marketing goals and achieve a successful ROI. The results speak for themselves. Many advertisers, marketers and planners have achieved an increase in overall ROI as a direct result of them placing an increased weight in brand, edited content (Magazines & eMedia).
There are many case studies outlining how well-aligned magazines have been the major contributor towards successful campaign results. It really is worth considering the weight of magazine advertising in your schedules and ensuring it is a pivotal part of your overall media communications mix budgets.
How can publishers help marketers specifically? Here are six ways they can assist...
• Plan effective brand awareness through a mix of approaches
• Create a tailored environment within which to build brand values
• Engage interest and desire in your marketing messages
• Move an audience toward purchase intent and action
• Add power to the many facets of sale promotions
• Come up with an exclusive brand aligned subscription offer
... and so much more.
Publishers Australia... because it’s all about media that engages.