28 July 2011

   

   28 July 2011
 
 

Magazine news                              


Yaffa has combined two titles to create Australian Sailing + Yachting, well-supported by advertisers.  Read more

Pacific, in conjunction with SBS, will produce a new monthly newsstand food magazine SBS Feast. Read more

Pacific's New Idea has extended its brand and revenue stream through the publication of a cookbook Masterclass. Read more

ACP has confirmed that '30 Days of Fashion & Beauty', will return in September. Read more

ACP's The Australian Women’s Weekly has launched a new cookware range Read more




Forthcoming PA events

Melbourne -  Expand Your Revenue Streams - Tried and proven strategies Aug 11

Speakers: Chris Bland, MD, Great Southern Press; Terri O’Halloran, Publisher, and Lisa Holmes, Editor, Runners World. BOOK NOW

Sydney - Young Minds debate #2 Aug 31
save the date, details to follow

Sydney - Women in Publishing lunch event Sep 2
save the date, please email Claudia to register your interest

Brisbane - Advertising sales speaker panel Sep 6
save the date, details to follow

Melbourne - Future of Digital Publishing seminar Sep 21
Read more




How to grow your subscriber list

Here are 30+ great tips on wooing your readers to part with the all-important contact details you need for your magazine.  Learn how to exploit social media, apps and newsletters. Read more  



Publisher guarantees sales to its advertisers

Meredith Corp. US has introduced the Meredith Engagement Dividend, a new program that guarantees an increase in sales for advertisers in Meredith magazines. Read more



Newsstand update 

The Coles Magstand has been upgraded and appears in 600 stores, contributing to the 5.5% growth rate over the last six months.

BP is re-positioning its magazine fixture. Sales in the trial stores indicated weekly titles are up 7.7% and monthly titles 6.5%. Read more




Survey finds Publishers acknowledge digital future, but lack know-how                                                 

Read a summary of the Copyright Agency Limited's survey  here




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Would you like to reach Australia's magazine execs? To advertise in this newsletter or to sponsor
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ontact
Patricia Chan

(02) 9955 1510


     
 
  Also in the news...
Check out the PPA UK's lunch event video
B2B media projected to grown

Publishers Australia notices
PA membership survey - help us to help you
Digital Leadership Group meeting July 29

NEW under PA Resources
How to choose and apply social media tools
How to grow your subscriber list

Find out more about the benefits of PA membership here  


 
 
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isabel@publishersaustralia.com.au
 
 
 
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