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Local industry news
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The Week
launched a $2m marketing campaign with the slogan "You're too busy not
to read it" aimed at a time-pressured, younger readership. Read more
ACP Custom Media in conjunction with The Chris O’Brien Lifehouse at the RPA hospital Sydney, launched the first edition of LifeSupport on June 24. Read more
Pacific Magazines and SBS have announced a new monthly newsstand food magazine, Feast, which will launch in Spring 2011. Read more
Readers of Fairfax's the(melbourne)magazine witnessed more than glossy pages, with a paper-thin video screen ad for Peroni inserted on page 29 of the July edition. Read more
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Webstar opens new printing facility in Auckland
Australasia's newest plant will produce high-quality magazines and printed products and offer the latest binding technology and an increased range of inserts, onserts and special options.
“This new
facility marks Webstar’s entry into the large-scale production of
magazines and will extend our ability to produce publications and other
printed products of the highest quality, " said CEO Warwick Hay. Read more
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Forthcoming PA events
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Brisbane - Ask the Publishers Q&A lunch July 12
Speakers: Peter Morrison, Managing Director, Morrison Media, Geoff Hird, PA Chairman & Publisher Westwick-Farrow, Alan Kirk, Executive Director, The Magazine Publishing Company, Bobbi Mahlab, Managing Director, Mahlab Media. BOOK NOW
Adelaide - Sales Secrets: How to maximise revenue July 19
Speakers: Peter Bucklow, MD MEC media agency, Mikyla Gilbert, Publisher, Adelaide Hills Magazine, Anthony Aarons, Senior Consultant, Huthwaite. BOOK NOW
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Rugby World scores at MPA awards
The MPA Awards 2011 were held last Thursday in Auckland and attended by over 300 guests from the publishing and media industries in New Zealand and Australia. Rugby World collected two awards, and there were 56 winners across 14 awards. Read more
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Under 35s cherish print and enjoy digital
The votes split evenly between Print and Digital at Tuesday's great debate held by the PA Young Minds committee.
Both teams argued passionately for their metier, whilst conceding the merits of their opponents'. Read more. |
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Australian digital advertising lags behind
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Australian digital advertising needs to be bolder, and those working
in it should be greater evangelists of the medium, according to
Ninemsn’s commercial head Dean Capobianco, speaking after Australia’s
dismal performance in the Cyber Lions category at Cannes. Read more
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Would you like to reach Australia's magazine execs? To advertise in this newsletter or to sponsor an event, contact Patricia Chan
(02) 9955 1510
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