MPA internet subscriptions survey
24-Jun-2010
Discover the latest trends in internet subscriptions according to Magazine Publishers of America (MPA)

Retail magazine sales trends
16-Jun-2010
Learn about the key purchase drivers in the consumer magazine market

PwC predicts advertising spend growth
15-Oct-2009
Discover PWC's forecasts for advertising spend in magazines to 2013

Circulation Vitality White Paper
14-Sep-2009
Look beyond the news stand and discover the real trends in magazine circulation

Are teens disengaged with traditional media?
01-Jul-2009
Nielsen research debunks the myth that teens are overlooking print for online media

Marketing brands
02-Apr-2009
Speakers discuss accountability versus creativity in marketing at the WARC Creativity in Advertising 2009 conference

WARC predicts ad growth
18-Feb-2009
Advertising expenditure is forecast to recover after current economic downturn

Why advertise in a downturn?
02-Jul-2010
History shows that advertising during economically uncertain times can help you beat your competition

What are the Millenials?
02-Jul-2010
American Business Media’s Wally Koval explores industry issues from the vantage point of the next generation of business media professionals – the Millennials

The future of digital is print
02-Jul-2010
American Business Media’s chief strategy officer discusses how to start differentiating your product offerings and restore the value of print

Adapting to new budgets
02-Jul-2010
Learn how to adapt your organizational structures, marketing tactics and product offerings to capitalise on marketers’ new lead generation budgets as well as the reallocation of print dollars

The Customer Publishing Industry – 2008
02-Jul-2010
Mintel's 2008 Customer Publishing report on behalf of the Association of Publishing Agencies (APA) analyses how the market is evolving, and what the key trends are in this industry, worth approximately £900 million pound

Just how engaging is customer publishing?
02-Jul-2010
The Participation Media Study by the Direct Marketing Association (DMA) discovers the engaging characteristics of customer publishing

Have profitable conversations with your customers
02-Jul-2010
The APA's report attempts tp prove and benchmark the effectiveness of customer magazines

Nielsen Three Screen Report
02-Jul-2010
Nielsen’s first quarter Three Screen Report – a regular analysis of video viewing and related consumer behavior in the U.S. – reveals that Americans continue to view video at a record pace.

The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
01-Jul-2010
Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites.

Microsoft Advertising study says dwell is best measure for digital branding
08-Apr-2010
Microsoft Advertising has issued an appeal to the advertising industry to adopt dwell scores as the de facto measure for...

OPA research on measuring branding display campaigns
18-Jun-2009
This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked

OPA research on measuring branding display campaigns
18-Jun-2009
This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked

Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good
30-Nov-2009
A new summary sheet of all the resources available to understand how magazines work for advertisers is now available.

New Resource Proves Magazines Boost Ad Impact - Updated
11-Nov-2009
Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.

Misperceptions about Magazine Closings
05-Oct-2009
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective.

(Almost) Everything you want to know about Positioning in Magazines
01-Jun-2007
A presentation by Roper Starch Worldwide, Inc., which answers the six questions that Starch is most likely to be asked.

Creative format, premium impact - how readers interpret magazine advertising space
02-Jul-2010
Creative format, premium impact :how readers interpret magazine advertising space, is based on Semiotic analysis and qualitative work with readers. The study looks at how readers relate to images in the form of sponsorship, advertisement features (sometimes called advertorials) and the increasingly innovative use of paper technology.

StopWatch - everything on the impact of advertisements in magazines
02-Jul-2010
StopWatch is an in-depth study of the impact of advertising in magazines. The analysis, conducted by the Belgian company Medialogue, refers to a database covering 2,879 advertisements tested between 1996 and 2004, and which contains no fewer than 288,000 individual assessments of advertisements.

Collaborations Guide
02-Jul-2010
Author: Noric Dilanchian, Dilanchian Lawyers & Consultants

Intellectual Property Categories in Australian Law
02-Jul-2010
Author: Noric Dilanchian, Dilanchian Lawyers & Consultants

Seven Deadly Sins In Licensing
02-Jul-2010
Author: Noric Dilanchian, Dilanchian Lawyers & Consultants

Is Your Team A Great Group
02-Jul-2010
Author: Noric Dilanchian, Dilanchian Lawyers & Consultants

How To Use IP Notices and Legal Tags
02-Jul-2010
Author: Noric Dilanchian, Dilanchian Lawyers & Consultants

How To Use Trade Mark Notices
02-Jul-2010
Author: Noric Dilanchian, Dilanchian Lawyers & Consultants