Planning Uncovered
Planning Uncovered explains how magazines can make media budgets work harder - improving the efficiency of schedules and optimising media planning targets. It explains how:
• Sales performance can be boosted by incorporating magazines in mixed-media scheduling
• Audience delivery of ratings, reach and repetition can be optimised by increasing magazines' budget allocation
• Ad awareness can be improved by the cost-effective addition of magazine advertising
Go to this link:
http://www.ppamarketing.net/cgi-bin/go.pl/research/article.html?uid=112Planning
