PPA UK Case study: Top Gear and Shell
23-Aug-2012
Discover how Top Gear and Shell came together in print and online to create a truly interactive campaign that increased brand awareness and usage of Shell V-Power. Source: PPA UK.

Magazines: Proof of Performance research
01-Aug-2012
The worldwide magazine media association, FIPP, has released its report Proof of Performance: Making the case for magazine media for free download.

Maximise Your Revenue by Developing a Multi-Tier Online Monetisation Mix
22-Jun-2012
As internet monetisation methods continue to evolve it's becoming vital for website owners to develop diversified revenue streams both within and beyond advertising. Reliance on advertising alone – particularly display banner style advertising – is unlikely to meet revenue objectives but can complement a broader monetisation mix. There is a growing range of advertising monetisation choices which are available to all types of traditional and non-traditional digital media publishers. These require developing multi-tier digital revenue streams different skill levels, some being passive or low effort and others involving online sales specialists selling tailored solution-based opportunities to advertisers and agencies. By Denise Shrivell, Mediascope

Response based advertising 1
30-May-2012
Denise Shrivell of MediaScope participated in the panel at the Sydney Media Sales Day event and was quizzed about advertising ROI. She has kindly compiled the following resource to assist publishers.

Response based advertising 2
30-May-2012
Denise Shrivell of Mediascope participated in the panel at the Sydney Media Sales Day event and was quizzed about advertising ROI. She has kindly compiled the following resource to assist publishers: Part two: Case Studies and Examples of Response Based Magazine Advertising

Should print be a part of my marketing strategy?
15-Dec-2011
Q&A Video with Ryan Dohrn, Brain Swell Media. QUESTION: "I am putting together my marketing plan for next year, I'm just wondering how important is print advertising to my overall campaign?"

10 reasons to love magazines
07-Dec-2011
10 reasons to love magazines, adapted from the PPA's video

Bauer Media research - Influencing the women's market
23-Nov-2011
Bauer Media has released the findings of its latest research into the women’s market. So how can advertisers find new ways to influence the conversation of British women? Source: PPA

Why magazine readers are more receptive to messages
08-Jul-2011
"Magazines are always read in a more relaxed environment. This makes people much more receptive to our messages." - Joao Paolo da Silva, Head of Field Marketing EMEA & India.

Media Brain: neuroscience and magazine engagement
24-Jun-2011
This FIPP award-winning research employed neuroscience to learn how magazines communicate with readers and engage them with advertising.

Ten things to love about magazines
10-Jun-2011
There are many reasons why brands love the highly-effective and engaging advertising medium of magazines. Keep reading and discover the 10 key reasons why advertisers are committed to magazines.

How to create an ad network: a publisher's guide
10-Jun-2011
Developing an ad network isn't a silver bullet, but based on the projected growth of this segment of the online advertising market, it's an investment worth making, says Prescott Shibles, source: eMedia Vitals.

Six steps to successful international magazine licensing
03-Jun-2011
Six steps to successful international magazine licensing

Seven reasons to advertise in magazines
03-Jun-2011
Seven reasons to advertise in magazines

Resource Summary Sheet - Are You Leaving Money on the Table? Odds Are Good
30-Nov-2009
A new summary sheet of all the resources available to understand how magazines work for advertisers is now available.

New Resource Proves Magazines Boost Ad Impact - Updated
11-Nov-2009
Magazine champions at media agencies have requested a short list of compelling reasons about magazines’ strengths that they can use to sell magazines to their clients in the face of advertisers’ media budget reallocations in this soft economy. To answer the tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths.

Misperceptions about Magazine Closings
05-Oct-2009
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective.

(Almost) Everything you want to know about Positioning in Magazines
01-Jun-2007
A presentation by Roper Starch Worldwide, Inc., which answers the six questions that Starch is most likely to be asked.