Case Study: UK niche mag goes global
This is the inspiring story of a small independent publisher reaching a worldwide audience through editorial quality and embracing digital publishing and social media.
30 tips for niche publishers
How can independent publishers in specialist markets take advantage of the opportunities on the web, mobile, social and email when resources are tight?
Targeting Niche Markets
Learn from behind-the-scenes interviews with leading US publishing executives at niche media companies in this complimentary report, Targeting Niche Markets, produced by Publishing Executive.
Universal Magazines discusses how to launch a magazine
Universal Magazines launched Good Gardening magazine into the tough Lifestyle Gardening area earlier this year and sales are going well. The team behind the magazine talk to Publishers Australia about why they decided to take the risk.
How to build a brand across platforms
Usually print titles move into digital, however Independent Digital Media took the unique approach to move two of its digital titles into print. Publisher Marina Go talks Publishers Australia through the process.
News Custom Publishing discusses the relaunch of triple j magazine
In September j mag relaunched as triple j magazine in order to closer align the title with its partner radio station and widen its appeal, News Custom Publishing’s head of content Jo Schulz talks us through the lead up to the relaunch.
MPA internet subscriptions survey
Discover the latest trends in internet subscriptions according to Magazine Publishers of America (MPA)
Retail magazine sales trends
Learn about the key purchase drivers in the consumer magazine market
PwC predicts advertising spend growth
Discover PWC's forecasts for advertising spend in magazines to 2013
Circulation Vitality White Paper
Look beyond the news stand and discover the real trends in magazine circulation
Are teens disengaged with traditional media?
Nielsen research debunks the myth that teens are overlooking print for online media
Speakers discuss accountability versus creativity in marketing at the WARC Creativity in Advertising 2009 conference
WARC predicts ad growth
Advertising expenditure is forecast to recover after current economic downturn