2011 Custom Publishing Summary
The key findings are resoundingly positive. The value of targeted editorial as a tool for connecting with defined audiences is clearly evidenced, demonstrating that custom magazines provide a powerful medium for driving brand awareness and engagement.
CMOs rousingly endorse Custom content in new Roper study
CMOs Rousingly Endorse Custom Content in New Roper Study
The Customer Publishing Industry – 2008
Mintel's 2008 Customer Publishing report on behalf of the Association of Publishing Agencies (APA) analyses how the market is evolving, and what the key trends are in this industry, worth approximately £900 million pound
Just how engaging is customer publishing?
The Participation Media Study by the Direct Marketing Association (DMA) discovers the engaging characteristics of customer publishing
Have profitable conversations with your customers
The APA's report attempts tp prove and benchmark the effectiveness of customer magazines