Digital Media
How to calculate (and improve) your Online Magazine Index
03-Apr-2013
The Mequoda Online Magazine Index (OMI) is a mathematical equation that can immediately tell the effectiveness of any publisher’s strategy to develop an online audience.
What does an Online Managing Editor do?
21-Feb-2013
If you're transitioning from print to digital, you may need to re-think the roles and responsibilities of key staff. Here's a useful resource from Mequoda to help you.
Five pricing tips for digital magazines
14-Feb-2013
Five Pricing Tips for Digital Magazines
In the first of five articles on commercial strategies for tablet publishers, Shane Mitchell of Reddo gives some simple pricing tips for Digital Magazines.
Creating and monetising online video: tips for small publishers
01-Feb-2013
Making online video a successful venture typically involves four equally important parts: creative, production, monetization and marketing. By executing successfully on these four key elements, you’ll be well on your way to building a successful online video venture.
Tablets and Publishing
07-Dec-2012
The PPA in the UK has commissioned new research to provide publishers and advertisers with one of the most complete overviews of the tablet market and its future potential for magazine media.
FIPP digital media factbook
18-Sep-2012
FIPP will launch the first ever edition of the FIPP World Digital Media Factbook on 20 September 2012. The Executive Summary is available now as a FREE download. It features global revenue trends, digital media usage patterns, and usership and revenues for apps, social media, mobile and internet.
L2 digital IQ index
27-Jul-2012
L2′s second-annual Digital IQ Index®: Magazines report benchmarks the digital competence of 80 global magazine brands, looking at 350 data points across five dimensions: Site, Digital Marketing, Social Media, Mobile, and Tablet.
How to improve your digital magazine's performance
25-Jul-2012
If you have a digital magazine, then you are probably always looking for ways to improve its performance. That doesn't just mean improving sales, it means driving results in five
key areas: Findability, Sales, Renewals, Readership and Advocacy.
How to make paid content work for you
13-Jun-2012
Here's a useful guide from ePublishing in the US: 12 keys to maximising revenue from paid content.
Focusing on Digital Expansion
31-May-2012
Growing digital revenue is one of the top priorities among most publishing companies today. Find out how leading publishing companies are boosting their digital revenue, where they see their print revenues in the future, where they are investing most heavily, and much more.
AIMIA Tablet Publishing Guidelines
21-May-2012
AIMIA and Oomph have released updated Tablet Publishing Guidelines. This update offers further recommendations to publishers, advertisers and agencies looking to better engage with tablet users.
The guidelines cover a range of topic areas, including: The massive growth in tablet usage; Differences between mobiles and tablets; Creating engaging rich media content;Creative guidelines; Advertising opportunities; Advertising formats; Technical guidelines – updated with iPad 3 and other new devices; Marketing and discovery; Measurement.
The new rules of website design
02-May-2012
Five years ago, the experts told us that our business websites needed mountains of quality content to appeal to consumers. But the rules of effective website design have been turned on their head as consumers yet again change their behaviour, which means businesses need to change tack or risk losing sales.
The SEO Copywriting Handbook
25-Apr-2012
The new SEO Copywriting Handbook by Mequoda is an invaluable free resource for the essential information on SEO copywriting that will lead to stronger SEO campaigns and higher page rankings in Google. Download a copy here.
4 new technologies for publishers to consider
29-Mar-2012
What new technologies will your business consider in the next 12 months?
Here are a few to ponder: 4G mobility, Windows 8, Mobility management tools, the NBN.
Digital Magazine Publishing Strategy Basics
02-Mar-2012
Is the Digital Magazine Publishing Environment Your Next Stop? Discover tips for developing a digital magazine publishing strategy when you download this Mequoda Digital Magazine Publishing Strategy Basics report.
Opportunities and challenges in digital mags
27-Feb-2012
Interview with Keith Barraclough, Next Issue Media CTO (US) on the current state of the digital magazine including the process behind creating customized digital content and configuring this content for delivery across multiple mobile devices.
Leveraging Content in eCommerce
01-Feb-2012
ePublishing Best Practices Series: Leveraging Content in eCommerce. Strategies and tactics to make more money online
Talkin' 'bout my (re)generation
05-Sep-2011
Acclaimed UK music journal Paste folded in 2010, but has been saved and regenerated as a digital only multimedia publication. Jim Sturdivant of Publishing Executive interviews Publisher Nick Purdy
Six ways to make money online
24-Aug-2011
Davy Adams, Managing Director at IDG dispells the myth that publishers can't make a profit online, and shares his six top tips.
Sports Illustrated: case study
11-Aug-2011
Among magazines, Sports Illustrated has emerged as a leader in the digital age. Lauren Indvik, associate editor of marketing and media for Mashable UK, visited editors, producers and operations managers as they put together a special double issue over a seven-day period.
How to choose and apply social media tools
28-Jul-2011
How to choose and apply social media tools, FIPP Magazine World Update
How to develop a mobile strategy
21-Jul-2011
No publisher, however small, can avoid developing a mobile strategy, writes Carolyn Morgan in InPublishing.
Why build a digital newsstand? French case study: ePresse
13-Jul-2011
A kiosk owned and controlled by publishers will be beneficial for all involved, says Frederic Filloux, general manager of the ePresse digital consortium in France, in guardian.co.uk's Monday Note.
How to develop a paid iPad app - The Telegraph case study
08-Jul-2011
An insight into the work behind the scenes on The Telegraph’s iPad app - moving from a free/insight gathering stage to paid.
Taken from Tim Rowell, Telegraph Director of Mobile Product Development's presentation, at the Media Briefing’s Mobile Strategies event.
How to move from print to iPad - Case study
08-Jul-2011
PA brings you an exclusive interview with Street press CEO Craig Treweek who explains his philosophy regarding the shift from print to digital and shares the fundamentals of his business model.
Toby Ross, Head of Strategic Alliances at Fairfax Digital, Discusses Publisher Automated Media Trading and Ad Exchanges Data
27-May-2011
Toby Ross, Head of Strategic Alliances at Fairfax Digital, discusses publisher data, automated Media Trading and the sell-side hostility to ad exchange adoption in the Australian market.
Feedback from the IFABC General Assembly in Korea 2010
04-Nov-2010
Richard Foan, managing director of ABCe UK, the digital arm of the ABC talks Publishers Australia through web standards following the International Federation of Audit Bureaux of Circulations (IFABC) General Assembly meeting in South Korea last month. Interviews with key delegates are included below.
How to build a brand across platforms
19-Oct-2010
Usually print titles move into digital, however Independent Digital Media took the unique approach to move two of its digital titles into print. Publisher Marina Go talks Publishers Australia through the process.
All you need to know about creating your own iPad App
01-Oct-2010
Don’t know an app from your elbow? Creative Folks managing director Matthew Green discusses why publishers should consider creating their own apps and how to go about doing this.
Social media: Are you on first name terms with your readers?
21-Sep-2010
Social media has been embraced by brands as a way to engage on a more personal level with consumers, but how have publishers embraced the medium?
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
01-Jul-2010
Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites.
How to calculate (and improve) your Online Magazine Index
03-Apr-2013
The Mequoda Online Magazine Index (OMI) is a mathematical equation that can immediately tell the effectiveness of any publisher’s strategy to develop an online audience.
What does an Online Managing Editor do?
21-Feb-2013
If you're transitioning from print to digital, you may need to re-think the roles and responsibilities of key staff. Here's a useful resource from Mequoda to help you.
Five pricing tips for digital magazines
14-Feb-2013
Five Pricing Tips for Digital Magazines
In the first of five articles on commercial strategies for tablet publishers, Shane Mitchell of Reddo gives some simple pricing tips for Digital Magazines.
Creating and monetising online video: tips for small publishers
01-Feb-2013
Making online video a successful venture typically involves four equally important parts: creative, production, monetization and marketing. By executing successfully on these four key elements, you’ll be well on your way to building a successful online video venture.
Tablets and Publishing
07-Dec-2012
The PPA in the UK has commissioned new research to provide publishers and advertisers with one of the most complete overviews of the tablet market and its future potential for magazine media.
FIPP digital media factbook
18-Sep-2012
FIPP will launch the first ever edition of the FIPP World Digital Media Factbook on 20 September 2012. The Executive Summary is available now as a FREE download. It features global revenue trends, digital media usage patterns, and usership and revenues for apps, social media, mobile and internet.
L2 digital IQ index
27-Jul-2012
L2′s second-annual Digital IQ Index®: Magazines report benchmarks the digital competence of 80 global magazine brands, looking at 350 data points across five dimensions: Site, Digital Marketing, Social Media, Mobile, and Tablet.
How to improve your digital magazine's performance
25-Jul-2012
If you have a digital magazine, then you are probably always looking for ways to improve its performance. That doesn't just mean improving sales, it means driving results in five
key areas: Findability, Sales, Renewals, Readership and Advocacy.
How to make paid content work for you
13-Jun-2012
Here's a useful guide from ePublishing in the US: 12 keys to maximising revenue from paid content.
Focusing on Digital Expansion
31-May-2012
Growing digital revenue is one of the top priorities among most publishing companies today. Find out how leading publishing companies are boosting their digital revenue, where they see their print revenues in the future, where they are investing most heavily, and much more.
AIMIA Tablet Publishing Guidelines
21-May-2012
AIMIA and Oomph have released updated Tablet Publishing Guidelines. This update offers further recommendations to publishers, advertisers and agencies looking to better engage with tablet users.
The guidelines cover a range of topic areas, including: The massive growth in tablet usage; Differences between mobiles and tablets; Creating engaging rich media content;Creative guidelines; Advertising opportunities; Advertising formats; Technical guidelines – updated with iPad 3 and other new devices; Marketing and discovery; Measurement.
The new rules of website design
02-May-2012
Five years ago, the experts told us that our business websites needed mountains of quality content to appeal to consumers. But the rules of effective website design have been turned on their head as consumers yet again change their behaviour, which means businesses need to change tack or risk losing sales.
The SEO Copywriting Handbook
25-Apr-2012
The new SEO Copywriting Handbook by Mequoda is an invaluable free resource for the essential information on SEO copywriting that will lead to stronger SEO campaigns and higher page rankings in Google. Download a copy here.
4 new technologies for publishers to consider
29-Mar-2012
What new technologies will your business consider in the next 12 months?
Here are a few to ponder: 4G mobility, Windows 8, Mobility management tools, the NBN.
Digital Magazine Publishing Strategy Basics
02-Mar-2012
Is the Digital Magazine Publishing Environment Your Next Stop? Discover tips for developing a digital magazine publishing strategy when you download this Mequoda Digital Magazine Publishing Strategy Basics report.
Opportunities and challenges in digital mags
27-Feb-2012
Interview with Keith Barraclough, Next Issue Media CTO (US) on the current state of the digital magazine including the process behind creating customized digital content and configuring this content for delivery across multiple mobile devices.
Leveraging Content in eCommerce
01-Feb-2012
ePublishing Best Practices Series: Leveraging Content in eCommerce. Strategies and tactics to make more money online
Email Automation and digital integration for publishers
28-Nov-2011
Findings from the new UK Publishing Email Benchmarking Survey Autumn 2011, in association with the PPA, show UK publishers can improve email marketing response rates and ROI by concentrating their efforts on automation, social media and mobile.
Talkin' 'bout my (re)generation
05-Sep-2011
Acclaimed UK music journal Paste folded in 2010, but has been saved and regenerated as a digital only multimedia publication. Jim Sturdivant of Publishing Executive interviews Publisher Nick Purdy
Six ways to make money online
24-Aug-2011
Davy Adams, Managing Director at IDG dispells the myth that publishers can't make a profit online, and shares his six top tips.
Cross-platform content: the new imperative
12-Aug-2011
Media companies are being asked to get more out of their content development efforts as they extend and enhance their publications and brands across a broader array of distribution channels. Rob o'Regan explores what publishers can do to channel their resources more effectively.
Telsyte Australian Media Tablet Study 2011
03-Aug-2011
Utilising consumer and business surveys, vendor interviews and discussion with media organisations, Telsyte’s research provides essential local audience sizing and forecasts, insights into publisher strategies and expert commentary into what is fast becoming the biggest trend in technology and media today.
YUDU Research: over 40% of app users agree to share data
27-May-2011
YUDU Research: over 40% of app users agree to share data
Paywall strategies presentation
20-Apr-2011
The evolution of paid content: big experiments, diverse outcomes.
A PPT by Peter Kirwan
March 2011
Feedback from the IFABC General Assembly in Korea 2010
04-Nov-2010
Richard Foan, managing director of ABCe UK, the digital arm of the ABC talks Publishers Australia through web standards following the International Federation of Audit Bureaux of Circulations (IFABC) General Assembly meeting in South Korea last month. Interviews with key delegates are included below.
How to build a brand across platforms
19-Oct-2010
Usually print titles move into digital, however Independent Digital Media took the unique approach to move two of its digital titles into print. Publisher Marina Go talks Publishers Australia through the process.
All you need to know about creating your own iPad App
01-Oct-2010
Don’t know an app from your elbow? Creative Folks managing director Matthew Green discusses why publishers should consider creating their own apps and how to go about doing this.
Social media: Are you on first name terms with your readers?
21-Sep-2010
Social media has been embraced by brands as a way to engage on a more personal level with consumers, but how have publishers embraced the medium?
Editorial Management Guidelines for Online Publishers
02-Jul-2010
Mequoda Group provides specific answers and recommendations that address your most pressing online publishing questions
Digital Media Strategy 2010
02-Jul-2010
Mequoda Group reveales the best ways to make money online now
SEO campaign management basics
02-Jul-2010
Mequoda Group gives tips on link building, keyword strategy, free reports and gaining landing page visibility
Internet Business Models and Strategies
02-Jul-2010
Mequoda Group reveals nine online content business models to turn your print publication into an online media business
Nielsen Three Screen Report
02-Jul-2010
Nielsen’s first quarter Three Screen Report – a regular analysis of video viewing and related consumer behavior in the U.S. – reveals that Americans continue to view video at a record pace.
The Social Networking Explosion: Ad Revenue Outlook (Jun '10)
01-Jul-2010
Social networks are increasing their ad revenues at a tremendous pace and before long it could take a toll on ad spending at local media Web sites.
Microsoft Advertising study says dwell is best measure for digital branding
08-Apr-2010
Microsoft Advertising has issued an appeal to the advertising industry to adopt dwell scores as the de facto measure for...
OPA research on measuring branding display campaigns
18-Jun-2009
This US study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked
